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Rhianna: F is for FENDI

Here at Eyesite we love diversity. We love everyone's different style, fashion insight and interpretations of what's on trend. Our Eyewear Stylist Rhianna gives an insight into her favourite eyewear for Autumn/Winter '17:

Fendi is world renowned for their fun and bold designs, and this autumn/winter is exactly that. This seasons campaign is called "F en Folie" which is a reference to their playful and unexpected designs which will feature - they’ve even gone as far as to create an all-new face logo which displays the circular F.

Available in a variety of different shades, the sophisticated sunglasses reveal the versatile and fun side of the Maison's new F is FENDI logo. Discover more on: www.fendi.com Directed by CYCY Sanders

My favourite piece of the collection is The Fendi Run Away sunglasses. The design is constructed of its bold, oversized, circular lenses with very fine metal sides and a double bridge - TOP TIP: keep a look out for large metal designs because they are a key trend across the catwalks this autumn/winter. The over exaggerated round shape of the sunglasses is what gives this piece it’s Fendi identity. The use of bold shapes and bright colours are key ingredients into making a Fendi design.

FENDI Run Away

FENDI Run Away

This season we are seeing a come back of large brand logos, which was featured throughout the early 00’s. An example of this is the Dior Overshine, frequently worn by Paris Hilton paired with her pink velour Juicy Couture tracksuit – an early 2000’s staple. Fendi, Dior and Givenchy, to name a few, are heavily displaying this trend in their designs. Not forgetting the most iconic accessory of 2017: The double G Gucci belt. Every VIP has been pictured wearing it and every fashion blogger has to have it

Dior Overshine

Dior Overshine

Which brings me nicely back to the Fendi Run Away. Keeping in suit the front lenses feature a large stamped F logo covering the front entire lens. The logo is then mirrored to make the sunglasses pop even more, this has Fendi written all over it– literally.

I believe what makes these tone-on-tone sunglasses unique is how the frame extends above the surface area of the lens giving them an outline effect for extra definition, once again proving to me why I love these over-sized sunnies so much! A colour for every occasion this piece features five fun colour ways: red, brown, pink, blue and black. So the question is; which colour will we see you rocking this Autumn/Winter?

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