gucci

New releases, trends, sunglasses, optical

Rhianna: Gucci Gang

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New Collection Alert

#GucciGangGucciGangGucciGang

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The 'free spirit'

New season Gucci has officially landed at Eyesite and it’s exactly everything we wanted. Pastel palettes, quirky shapes, and iconic Gucci stripes - anything goes! Throughout the collection you can feel the inspiration with aesthetics from eras gone by; 60s psychedelic neons, 70s cool tints and oversized 80s shapes, yet each piece still offers a very contemporary feel. All styles in the collection are created non-gender specific once again abolishing all laws in fashion by creating an aura of “wear whatever you want” and “be whoever you want to be”.

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The 'icon'. 

Can’t get enough of the Gucci stripes? This classic piece mixes both acetate and metal materials into one unique design with the stripes wrapped around the front and following through along the sides. It’s for sure a staple design with an iconic Gucci edge.

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 The 'twist'

In this collection we are seeing a comeback of the traditional half frame ("Supra") styles. This design is featured in both round and square shapes - emitting high fashion geek chic. And of course it wouldn’t be Gucci without glitter and stripes!!

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 The 'campaign'

Gucci have made the biggest come back in fashion by evolving into today’s current trends and themes. The brand recently broke the internet for their watch campaigns in which they embraced internet culture by releasing a selection of Memes to their Instagram page. Gucci’s creative director Alessandro Michele explained that they needed to connect with people from all walks of life. This particular campaign was aimed at the cyber generation. The series of memes which were released were held with mixed reviews but if ask you me, I think they’re genius! 

Join the Gucci Gang for SS'18 across Eyesite stores. We look forward to seeing you soon. 

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